Welcome to the Hive of New York City Style: Saja, Inc in Nolita

Saja, Inc

Saja, Inc, 250 Elizabeth Street between East Houston & Prince. M-Sat : 11- 7, Sun 12- 6.

Since 2000, Saja designer Yoo Lee has been creating utterly enchanting goddess gowns and whimsical cocktail dresses that are decidedly modern and wearable. Each garment displays an astounding attention to detail and unique flourishes, like silk covered buttons and pintucked pleats, that you rarely see in ready-to-wear. Lee’s creations are inspired by fashions of the 20s and 30s with a French twist – this season’s full-skirted, satin-sashed daffodil dress could’ve been plucked right off of Mia Farrow circa the Great Gatsby.

Branch Dress

I discovered Saja, Inc, one late night surfing the ‘net for indie online boutiques and immediately snatched up the iconic Branch dress (pictured below) for a ridiculous steal. I’ve worn it to client lunches and cocktail parties, and, without fail, at least a handful of strangers inquire where I managed to score such a kick ass dress. A great transitional item, I’ve worn it in the dead winter paired with opaque tights and a cashmere cardigan and on days when temperatures peaked in the 70s with just heels. I’ve since acquired a jeweled tank and another silk chiffon dress – all pieces that will be standout additions to my wardrobe for many seasons to come.

Last Saturday, I took a friend over to the Nolita boutique, and we spent a better part of an hour cooing over vibrant chiffon dresses in deep fuchsias and peacock teals, gauzy blouses, and shift dresses with quirky, stand out embellishments. The smallish shop on Elizabeth Street is breezy and ethereal, a direct translation of the line’s over-arching aesthetic, and the shop clerks are friendly, but not overly intrusive. After we left (empty-handed, but not for lack of want!), we mentally checked off what we’d be coming back for in the coming days (one of everything, please!).

You can view current & past collections online here.

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